Client – JOVDELA SOLAR
Deliverables Provided – Logo Design | Visual Identity
Industry– Power & Energy
Location– Lagos, Nigeria
Dated: November, 2025
ABOUT THE BRAND
Jovdela solar is a solar energy company dedicated to leveraging the power of the sun to provide clean, renewable energy solutions for homes and businesses. Jovdela offers tailored solar solutions that not only reduce your carbon footprint, but also save you money in the long run
PROJECT GOAL
The goal of the project is to establish a strong and recognizable brand image that accurately represents the company’s values, mission, and services. The aim is to create a brand that not only reflects the company’s expertise in solar panel installations and sales but also communicates the company’s commitment to sustainability, inspires trust and confidence among it’s customers in such a competitive industry.
THE IDEA
The brandmark is built from a grouped rectangulars: a direct reference to solar panels, the core of the company’s services. The structured geometry reflects engineering precision, reliability and efficiency which are key values in the renewable energy industry. The minimalistic arrangement of this symbolic solar panels creates a subtle radiating effect, symbolizing sun rays and the harnessing of solar energy. This dual symbolism connects the source of power (the sun) with the technology that captures it (solar panels). The logotype is the brand name in a bold and professional typerface. The overall logo balances modern minimalism, meaningful symbolism and encapsulates the company commitment to staying at the forefront of the energy and power industry.
COLOR RATIONALE
The choice of colors for a brand is a strategic decision that aims to convey a specific message and serves as a visual expression of a company’s key brand attributes and values. The pale green represents sustainability and environmental responsibility,y which Jovdela is deeply rooted in. The green color screams growth, freshness and innovation, it is associated with nature, renewable energy. This conveys
Jovdela as an innovative, solar energy company. Lastly, the bold yellow scheme adds a touch of warmth and optimism reflecting the positive impact the sun brings and the impact of solar energy on the environment and society
