Client – INA Living
Deliverables Provided – Strategy | Brand Identity Design Packaging & Label Design |
Brand Guideline
Industry– Lifestyle/Wellness
Dated: August, 2025.
ABOUT THE BRAND
INA is a lifestyle fragrance brand providing curated experiences (candle-making workshops) and home care scented handcrafted products such as candles, wax melts & diffusers.
INA is committed to elevating self-care and home rituals through the power of scent, ensuring every workshop or product fosters connection, relaxation, and self-expression. Through our candle-making workshops, we create opportunities for people to connect and explore their creativity.
THE PROBLEM
People seek ways to create cozy, uplifting, and refreshing environments with scent while relieving stress, eliminating odours, and bringing warmth. Also, a lack of personal rituals for relaxation and mindfulness. People crave intimate & connecting activities to engage with loved ones away from home
THE SOLUTION - APPROACH
With this gap in the marketplace, INA aims at filling it by crafting high-end, eco-friendly, beautifully designed candles, wax sticks, and diffusers made with safe, natural ingredients and captivating scents that not just elevate moods, but also relieve stress and eliminate odour in our homes and environments.
With our personalized candle-making workshop, INA offers a fun, relaxing, and interactive experience that brings loved ones together.
PROJECT GOAL
1. Develop a cohesive strategy:
Define the brand’s purpose, mission, values, personality, and competitive positioning
to ensure the brand identity system and packaging design are strategically grounded
to attract and keep its audience glued.
2. Establish Instant Brand Recognition:
Create a cohesive visual identity (Logo, color system, typography, symbol, etc) that
makes the brand immediately recognizable across shelves, online platforms, and
social media.
3. Market-ready Packaging:
Use packaging and identity elements to visually express the brand’s lifestyle positioning,
such as calm, luxury, sustainability, and simplicity, without relying on verbal explanation. The design
should be optimized for both print and digital presentation, ensuring accurate color reproduction, high
resolution clarity with various sizes and dieline for candle jars and diffusers.
4. Differentiate from competitors:
In this saturated market. design a distinctive packaging design that stands out among
similar candle brands, helping customers choose the brand based on emotional appeal
and perceived value encouraging purchases and strengthening customers’ trust
Let’s Get Started on Your Project
Your vision deserves more than just ideas, it deserves results. We’ll work with you step by step to bring your project to life with creativity, strategy, and precision.